website design for ambitious pr


Ambitious is a Bristol-based PR and communications agency for businesses. Using a storytelling approach the team helps its clients to achieve their business objectives. Providing strategic PR consultancy, integrated marketing communications and compelling content.

The challenge

To redesign the current Ambitious website in line with fresh new brand guidelines that were developed in partnership with Bristol based-design agency Design & Co.

To maintain and improve search engine page results from the existing site.

Provide reassurance to potential and existing clients in their decision making process that Ambitious are a professional, credible, experienced, established PR agency in the South West.

The solution

A suitable WordPress theme was selected and customised using CSS and HTML to ensure that it was adapted to reflect the brand guidelines, including recommended fonts, colours, backgrounds, patterns and imagery.

The site plan included pages for blogs, case studies, target sectors and services, as well as contact, social media information and a Twitter feed. Careful thought was given to ease of navigation for the site visitors, encouraging them to click and engage positively with the content.

Ambitious supplied the majority of the copy and content which I edited to ensure that it was search engine optimised (SEO’d). I installed the Yoast WordPress plugin to assist me in this exercise and with a view to it helping the Ambitious team to write SEO’d blog posts in the future.

A full list of all the links from of the old site was downloaded using the Screaming Frog tool to check that all old pages could be suitably 301 redirected to new pages on the new site. This ensured that useful links and page ranks were not lost.

The website was also designed to be responsive to a full range of mobile devices and tablets. Later Google Adwords campaigns and new landing pages were implemented, giving a significant boost to incoming client enquiries.

The new website design for Ambitious PR has enabled it to now rank within the top 3 positions for ‘PR Agency Bristol’ and other related terms.

Small business or sole trader based in Bristol? Need a helping hand with your website?

“Karen is a great person to partner with on a client SEO project as we did at Ambitious PR. Because she is from a marketing background she gets the bigger picture & how SEO fits into the whole campaign & the different types of marketing & PR/editorial copy at play. We worked with her on a client campaign where the client had paid a lot of money out for SEO & web work before & found it techy & confusing & as a result was understandably sceptical. They found Karen’s analysis & recommendations easy to follow & that she ‘was the best SEO person’ they’d worked with. She’s accountable, clear on timings/expectation & good fun to work with!”

Mel Beeby Clarke, Director, Ambitious PR