Marketing manager and web designer

As a small business owner developing a strategic marketing plan and then having to implement it all can feel daunting. I help you to break it down into manageable steps to create a clear, actionable plan that will deliver your goals.

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Clients I have helped to achieve their marketing goals…

I specialise in providing sensible marketing strategy, campaign management and website design to: health and wellness service providers; professional trades people and property services; businesses running courses and events and sole traders, freelancers and small businesses offering B2B or B2C services to clients.

Where do you need help?

Marketing Strategy & Planning Mentoring

Do you have a marketing plan for your business? No? Then hold fire on that campaign! You can’t market your business until you are clear about what you are offering, where you want to go and how you are going to get there. Book a series of six personalised 121 planning sessions, and at the end of the sessions (as long as you do your homework!) you’ll have a clear, strategic plan of action to follow!

I have easy to use, tried and tested tools and templates that I will share with you to enable you to break the planning process down into manageable, bite sized chunks that removes the stress and indecision and makes the process fun!

Price for six one-hour mentoring sessions: £540

Marketing Management

Do you think it’s time your business had a marketing manager? But you’re not sure if you need a full-time employee just yet? Bring me into your team as your virtual marketing manager (VMM) to get the ball rolling and the marketing function structured and organised, as well as manage your campaigns on an ongoing basis.

I’ve worked for several businesses in this way. Please visit my LinkedIn profile to see what I acheived for them – and while you’re there please feel free to connect!

Monthly retainers from: £1300 / month (minimum 6 months)

Website Planning, Creation & SEO

I’ll help you to plan the structure, content, layout & functionality of your website in line with your goals and visual brand guidelines.

We’ll carefully consider your target audiences and customer journey to create compelling landing pages, so that your website visitors move along your sales funnel towards becoming loyal customers.

Plus, I’ll help you to ensure that the technical aspects of your site and its content are well optimised for search engines (SEO), to encourage inbound visits and leads.

WordPress Website build prices start at: £1600
SEO and content marketing strategy mentoring sessions x 6 : £540
Professional copywriting: from £160 per page (dependent on length)


years of freelancing for small businesses

11, 918

cups of coffee (approx!)


professional marketing qualifications (CIM & IDM)


happy clients and counting


years of marketing experience (big brands & small businesses)

What my clients say about me and my work

Karen has massively helped me over the years grow my business, she has outstanding knowledge. Karen is professional and personable and reliable. I highly recommend.

Karen was great at making a complex job a very easy process. Karen produced two brilliant websites for me very quickly (before schedule and on budget) – as well as liaising with third parties around technical aspects that were way beyond my comprehension. I would highly recommend her services.

Working with Karen has been such a dream! Start to finish, she couldn’t have made it easier. She was able to make sense of the jumble of ideas in my idea and clarify my business. She’s thorough, efficient and flipping friendly to boot! My new website is gorgeous! I just love it. Couldn’t be happier if I tried, with the service I’ve received. She answered all of my billions of emails, in a quick and helpful fashion. I shall really miss working with her. Can’t recommend her enough, for shiny websites, for small businesses 🙂 If get a mo, do take a look at Freelance Mum – it’s all her fab work.

Karen was brilliant; the support she gives us is excellent. Thank you very much Karen, our website looks really good and the design is perfect for our preschool. I can fully recommend Karen to design and set up your web site, she can interpret your ideas and transform them into a professional finished web site.

I cannot recommend Karen highly enough. She took our project from an initial concept and was able to create an extremely professional website as well as giving us lots of advice about marketing strategies. She was lovely to work with, always happy to answer any questions and able to make technical issues easy to understand so that I now feel confident running the website. Thank you so much.

Karen was fantastic to work with. She gave great advice and went above and beyond to produce my website. She is very patient and always on hand if I have any problems and to answer my lists of questions! I am really pleased with the end result. Highly recommended.

Karen has used her knowledge of working with small businesses to design a website that is a perfect fit for my guitar tuition business. She provided lots of ideas and new features for my website that I hadn’t previously considered, and was always willing to go the extra mile to support my understanding of using and updating the website.

Karen is a great person to partner with on a client SEO project as we did at Ambitious PR. Because she is from a marketing background she gets the bigger picture & how SEO fits into the whole campaign & the different types of marketing & PR/editorial copy at play. We worked with her on a client campaign where the client had paid a lot of money out for SEO & web work before & found it techy & confusing & as a result was understandably sceptical. They found Karen’s analysis & recommendations easy to follow & that she ‘was the best SEO person’ they’d worked with. She’s accountable, clear on timings/expectation & good fun to work with!

From initial meeting to end product, my experience with Karen from Sensible Marketing exceeded all of my expectations. She truly immersed herself into my project and set out to fulfil all of my goals for the website, providing constant support and feedback well above the initial remit. Nothing seemed too much hassle and her professionalism was invaluable when it came to the finer points and mistakes in my content I would have missed had I opted to undertake this project alone. I am so thrilled with my new website. Thank you Karen.

I would like to say a massive thank you to Karen at Sensible Marketing for designing my new website Coaching For Good. She has done a brilliant job of clearly conveying the coaching services I offer and created a simple way for individuals and not-for-profit organisations to get in touch. Karen was happy to share her marketing and design expertise and recommendations, whilst being flexible to ensure all of my goals for the website were met. I am very happy with my new website and would highly recommend Sensible Marketing to any small business in need of a website.

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