Freelance Marketing Manager for Growing Businesses

Are you ready to elevate your marketing, but not ready for a full-time hire?

If you’re looking for strategic marketing guidance and hands-on support – without the commitment of a full-time hire – I offer a hybrid approach as a freelance marketing manager. I work as an extension of your team, not as an external agency, integrating into your day-to-day just like a member of staff.

Whether remotely or in person, I can help you structure, organise, and deliver a marketing plan that drives measurable results. I’ve supported several businesses in this way, helping them gain clarity, consistency, and real momentum in their marketing.

Curious how we work together? Scroll down to see a month-by-month breakdown of what to expect in the first four months.

Retainers start from £1500 per month

Are you ready to elevate your marketing, but not ready for a full-time hire?

If you’re looking for strategic marketing guidance and hands-on support — without the commitment of a full-time hire — I offer a hybrid approach as a freelance marketing manager. I work as an extension of your team, not as an external agency, integrating into your day-to-day just like a member of staff.

Whether remotely or in person, I can help you structure, organise, and deliver a marketing plan that drives measurable results. I’ve supported several businesses in this way, helping them gain clarity, consistency, and real momentum in their marketing.

Curious how we work together? Scroll down to see a month-by-month breakdown of what to expect in the first four months.

Retainers start from £1500 per month, tailored to your business size and needs.

Why Choose Me as Your Freelance Marketing Manager?

  • Flexible & Scalable

    A part-time, yet dedicated marketing resource for your growing business.

  • Tailored Approach

    Strategic guidance and ongoing management specific to your business needs.

  • Comprehensive Expertise

    A holistic service that covers strategy, execution, and optimisation across a variety of marketing channels.

  • Access to a Trusted Network

    Work with my network of developers, designers, photographers, videographers, and PR experts when needed.

Ready to Take Your Marketing to the Next Level with a Freelance Marketing Manager?

If you’re a business owner looking for tailored strategic guidance and hands-on marketing management, without the commitment of a full-time hire, let’s chat!

Strategic Marketing

Your Four Pillars of Support

1. Marketing Strategy & Planning

Laying the groundwork for marketing that’s aligned with your business goals.

Brand positioning

Audience profiling & journey mapping

Marketing roadmap & messaging

Campaign theme development

2. Funnels & Lead Generation

Building and optimising your customer acquisition engine.

Funnel design (top, middle, bottom)

Lead magnets & email sequences

Website landing page strategy & CRO

Paid/organic channel mix

CRM integration & nurturing

3. Campaign Management & Implementation

Consistent delivery across all key channels.

Social, email, content & ad coordination

Content calendar management

Briefing and managing creatives

Launching and managing campaigns

4. Analytics & Optimisation

Tracking what matters, and continuously improving.

KPI tracking

Monthly dashboards

A/B testing & performance tuning

Strategy refinement

Strategic Marketing

Your Four Pillars of Support

1. Marketing Strategy & Planning

Laying the groundwork for marketing that’s aligned with your business goals.

Brand positioning

Audience profiling & journey mapping

Marketing roadmap & messaging

Campaign theme development

2. Funnels & Lead Generation

Building and optimising your customer acquisition engine.

Funnel design (top, middle, bottom)

Lead magnets & email sequences

Website landing page strategy & CRO

Paid/organic channel mix

CRM integration & nurturing

3. Campaign Management & Implementation

Consistent delivery across all key channels.

Social, email, content & ad coordination

Content calendar management

Briefing and managing creatives

Launching and managing campaigns

4. Analytics & Optimisation

Tracking what matters, and continuously improving.

KPI tracking

Monthly dashboards

A/B testing & performance tuning

Strategy refinement

How I Work With You as Your Freelance Marketing Manager

Bringing Together Expert Marketing Solutions for Your Business

As a freelance marketing manager, I offer a comprehensive range of hands-on marketing services. I work with you to develop and refine your product or service offerings to ensure they align with market demand, while also helping you to build systems and processes that attract new customers and enhance existing relationships. Taking a collaborative and tailored approach, we’ll tackle marketing challenges together and create a clear, actionable marketing plan to guide your efforts.

When it comes to implementing the plan, I adapt to your strengths—whether that’s managing social media, content creation for your website, or email marketing, or letting me take the lead on certain functions. I aim to bridge any knowledge gaps, supporting you in the areas where you need it most. For specialised or complex needs, I partner with my trusted network of industry experts, offering support in areas such as PR, photography, videography, high-level web development, brand design, and in-depth market research to ensure your business receives the best support when required.

Digital Expertise I Bring to Your Business

  • Google Analytics & Search Console

    Monitor and analyse website performance to make data-driven decisions.

  • SEO Analysis & Strategy

    Optimise your website and content to improve organic search rankings and drive traffic.

  • Meta Ads (Instagram / Facebook), LinkedIn Ads & Organic Social Media

    Create, manage, and optimise social media ad campaigns to increase engagement and conversions, while also crafting and scheduling organic content to build brand presence and foster genuine connections with your audience.

  • Google My Business

    Manage your online business listings and reviews to improve visibility and customer engagement.

  • Graphic Design (using Canva)

    Design eye-catching visuals for digital platforms (social media, websites) and print materials

  • Copywriting for Websites, Social Media, Email Marketing, Ads, Blogs

    Craft compelling, brand-aligned copy to drive engagement and conversions.

  • WordPress, Mailchimp, Google Ads

    Create and manage websites, email campaigns, and Google Ads to ensure cohesive digital marketing efforts.

  • Strategic Use of AI & Automation

    I cut through the AI hype—aligning automation with your goals to enhance, not replace, smart marketing. From content to campaigns, it’s strategy first, tools second.

  • CRM Systems

    Optimise CRM platforms to streamline sales and marketing communications, build a single customer view, and deliver personalised, timely messaging through smart automation and insights.

How I Work With You as Your Freelance Marketing Manager

Bringing Together Expert Marketing Solutions for Your Business

As a freelance marketing manager, I offer a comprehensive range of hands-on marketing services. I work with you to develop and refine your product or service offerings to ensure they align with market demand, while also helping you to build systems and processes that attract new customers and enhance existing customer relationships. Taking a collaborative and tailored approach, we’ll tackle marketing challenges together and create a clear, actionable marketing plan to guide your efforts.

When it comes to implementing the plan, I adapt to your strengths—whether that’s managing social media, content creation for your website, or email marketing, or letting me take the lead on certain functions. I aim to bridge any knowledge gaps, supporting you in the areas where you need it most. For specialised or complex needs, I partner with my trusted network of industry experts, offering support in areas such as PR, photography, videography, high-level web development, brand design, and in-depth market research to ensure your business receives the best support when required.

Digital Expertise I Bring to Your Business

  • Google Analytics & Search Console

    Monitor and analyse website performance to make data-driven decisions.

  • SEO Analysis & Strategy

    Optimise your website and content to improve organic search rankings and drive traffic.

  • Meta Ads (Instagram / Facebook), LinkedIn Ads & Organic Social Media

    Create, manage, and optimise social media ad campaigns to increase engagement and conversions, while also crafting and scheduling organic content to build brand presence and foster genuine connections with your audience.

  • Google My Business

    Manage your online business listings and reviews to improve visibility and customer engagement.

  • Graphic Design (using Canva)

    Design eye-catching visuals for digital platforms (social media, websites) and print materials

  • Copywriting for Websites, Social Media, Email Marketing, Ads, Blogs

    Craft compelling, brand-aligned copy to drive engagement and conversions.

  • WordPress, Mailchimp, Google Ads

    Create and manage websites, email campaigns, and Google Ads to ensure cohesive digital marketing efforts.

  • Strategic Use of AI & Automation

    I cut through the AI hype—aligning automation with your goals to enhance, not replace, smart marketing. From content to campaigns, it’s strategy first, tools second.

  • CRM Systems

    Optimise CRM platforms to streamline sales and marketing communications, build a single customer view, and deliver personalised, timely messaging through smart automation and insights.

The First Four Months & Beyond

A Clear, Strategic Process

  • Month 1

    Discovery & Research

    (Focus: Pillar 1 – Strategy & Planning)

    We start by gaining a clear picture of your business and market to build a strategy that’s grounded and growth-focused.

    Business Review
    Clarify goals, audience, positioning, and competitive landscape.

    Platform Access & Setup
    Connect to key tools (e.g. Google Analytics, CRM, social platforms) and set up project management systems.

    Audit & Analysis
    Review current channels, content, and assets to uncover strengths, gaps, and opportunities.

    Insights & Direction
    Use competitor insights and market trends to shape strategic priorities and next steps.

  • Strategy & Planning

    (Focus: Pillars 1 & 2 – Strategy + Funnels & Lead Generation)

    With insights in place, we’ll develop a focused strategy and begin building the systems to attract and convert leads.

    Strategic Foundations
    Define marketing goals, messaging, and brand voice. If branding is undeveloped, i’ll lead a full brand identity process with a designer to create positioning and visual assets.

    Funnel & Lead Gen Planning
    Map out your customer journey, lead magnet offers, and funnel structure—from awareness to conversion.

    Campaign Calendar & KPIs
    Build a marketing calendar aligned with key goals and set clear KPIs to measure success.

    Month 2

  • Month 3

    Implementation & Optimisation

    (Focus: Pillars 2, 3 & 4 – Funnels, Campaigns & Analytics)

    We move into active delivery—launching, optimising, and measuring to drive results and set up for ongoing growth.

    Campaign & Funnel Launch
    Roll out lead generation assets and launch initial campaigns across priority channels (email, social, paid, etc.).

    Touchpoint Optimisation
    Refine website, email flows, and social content for conversion. If your website isn’t fit for purpose (or doesn’t yet exist), I’ll bring in trusted developers to design or redesign it—managing the project from start to finish. (Note: Web build timelines may extend beyond Month 3.)

    Performance Tracking & Refinement
    Monitor key metrics, test core elements (like CTAs or content), and begin iterating for better results.

  • Ongoing Management & Growth

    (Focus: All 4 Pillars – Strategy, Funnels, Campaigns & Analytics)

    After the initial build phase, we shift into ongoing management and continuous improvement to keep your marketing working—and evolving.

    Campaign Management
    Regular planning, execution, and coordination of content, email, paid ads, and other campaigns.

    Performance Reviews & Strategy Updates
    Using insights to provide fresh recommendations based on data and results.

    Ongoing Development
    Collaborate with creatives, developers, or PR partners as needed to evolve your brand and marketing assets.

    Flexibility to Scale
    Support adjusts with your needs—whether that’s more aggressive growth, additional projects, or refining what’s already working.

    Month 4 & Beyond

The First Four Months & Beyond

A Clear, Strategic Process

  • Month 1

    Discovery & Research

    (Focus: Pillar 1 – Strategy & Planning)

    We start by gaining a clear picture of your business and market to build a strategy that’s grounded and growth-focused.

    Business Review
    Clarify goals, audience, positioning, and competitive landscape.

    Platform Access & Setup
    Connect to key tools (e.g. Google Analytics, CRM, social platforms) and set up project management systems.

    Audit & Analysis
    Review current channels, content, and assets to uncover strengths, gaps, and opportunities.

    Insights & Direction
    Use competitor insights and market trends to shape strategic priorities and next steps.

  • Strategy & Planning

    (Focus: Pillars 1 & 2 – Strategy + Funnels & Lead Generation)

    With insights in place, we’ll develop a focused strategy and begin building the systems to attract and convert leads.

    Strategic Foundations
    Define marketing goals, messaging, and brand voice. If branding is undeveloped, i’ll lead a full brand identity process with a designer to create positioning and visual assets.

    Funnel & Lead Gen Planning
    Map out your customer journey, lead magnet offers, and funnel structure—from awareness to conversion.

    Campaign Calendar & KPIs
    Build a marketing calendar aligned with key goals and set clear KPIs to measure success.

    Month 2

  • Month 3

    Implementation & Optimisation

    (Focus: Pillars 2, 3 & 4 – Funnels, Campaigns & Analytics)

    We move into active delivery—launching, optimising, and measuring to drive results and set up for ongoing growth.

    Campaign & Funnel Launch
    Roll out lead generation assets and launch initial campaigns across priority channels (email, social, paid, etc.).

    Touchpoint Optimisation
    Refine website, email flows, and social content for conversion. If your website isn’t fit for purpose (or doesn’t yet exist), I’ll bring in trusted developers to design or redesign it—managing the project from start to finish. (Note: Web build timelines may extend beyond Month 3.)

    Performance Tracking & Refinement
    Monitor key metrics, test core elements (like CTAs or content), and begin iterating for better results.

  • Ongoing Management & Growth

    (Focus: All 4 Pillars – Strategy, Funnels, Campaigns & Analytics)

    After the initial build phase, we shift into ongoing management and continuous improvement to keep your marketing working—and evolving.

    Campaign Management
    Regular planning, execution, and coordination of content, email, paid ads, and other campaigns.

    Performance Reviews & Strategy Updates
    Using insights to provide fresh recommendations based on data and results.

    Ongoing Development
    Collaborate with creatives, developers, or PR partners as needed to evolve your brand and marketing assets.

    Flexibility to Scale
    Support adjusts with your needs—whether that’s more aggressive growth, additional projects, or refining what’s already working.

    Month 4 & Beyond